When was the last time you had fun learning about the US Constitution? A study in 2011 revealed that fewer than half of Americans could answer basic questions about the Constitution, a document critical to our country’s history.
David and Pamela Barret, two teachers from California, identified this need in the market and used their years of experience in the education field to create an engaging and effective way of filling that need.
David and Pamela spent many months brainstorming, researching and outlining questions on Post-it notes that lined their bedroom wall before the board game became a reality. They chose to manufacture the game within the U.S. despite the higher production costs. It was an important marketing decision that has paid off. In just three months of production, they sold 600 games. Pamela commented, “We are just thrilled. I would love to get it in as many hands as possible. Our goal is constitutional literacy.”
The Barrets originally identified their target market as homeschool families looking to incorporate civics into their lessons. But they’ve also noticed demand coming from other groups including classrooms, grandparents, chapters of the Daughters of the American Revolution, and individuals preparing to take their citizenship exams.
"We have built our small business with tons of blood, sweat and tears," the Barrets recall. "It’s been nice to have listening ears and a guiding hand along the way. SCORE of Orange County has encouraged us and suggested trainings that have proven to be very helpful in terms of advertising, social media, financing and writing a business plan.”
“Bob Godlasky has connected with other experts at SCORE to ensure that we are on track toward success," the couple commented. "We know that we can shoot an email to Bob to get advice on answering those burning questions that keep us up at night.”