Tools to Measure the Effectiveness of Your Website and Your Social Media
Today’s customers heavily rely on the internet to make their purchase decisions. This makes it critically important to make sure that your business is noticed online.
You cannot afford to leave your digital marketing to chance. You need to conduct a comprehensive audit to determine which of your marketing efforts work and which need to be overhauled or even scrapped.
In this Live Online Workshop, you will walk through audit tools that evaluate SEO, social media, website content, and promotional efforts.
In addition, you will learn how to:
- Track your metrics
- Look for gaps in your sales funnel
- Assess your workflows and processes
- Perform a conversion assessment
- And more
You'll leave equipped with the resources and tools to strategize, execute, and adapt your audit to ensure you are hitting your goals.
About Our Instructor
Ricardo Berris is a Serial Entrepreneur, Investor, Speaker and Coach. He is the founder and CEO of the MI Group of Companies, MI Group USA, MI Group Colombia and MI Group Bahamas. They provide digital marketing and software development solutions for non-technical businesses throughout the Caribbean, North, Central, and South America. The company is particularly focused on supporting businesses looking to grow locally and internationally through digital marketing and software development technologies.
He has led successful projects with various organizations worth over $100 billion combined, including Government Departments, Retail Banks (Fidelity, First Caribbean), Hotels (Courtyard Marriott, Warwick, Ocean Clubs), Quick Service Restaurants (McDonald’s, Burger King, KFC, Domino’s), Universities (Florida National University, Nova Southeastern).
He is also the founder of the startup Purpusly, a multi-channel platform helping cause-conscious customers find and discover products that support causes they care about and co-founder of Rolle Away Inc. producer of The Belle Booth, a portable all-in-one workstation for beauticians.