Bailey’z debuted at a trade show in November 2012, to great demand and acclaim. Customers and shop owners loved the quality and uniqueness of their products. Though they had a strong debut and nothing but positive feedback, CEO and lead designer, Ondiya Pruitt, spent 2013 improving the product line.
“I sourced out better materials, changed the patterns and construction on some of our products, and switched from having our products sewn by several home sewers to two manufacturing facilities (that adhere to our strict handmade and quality control guidelines.) These were paramount moves for the company, because I wanted to ensure that we launch with a bang. Moreover, the consistency and turnaround times, with my home sewers, were problematic. Now, with my manufacturing facilities in place, we are able to keep up with demand and grow faster. Also, since keeping my products made in America is extremely important to me, I chose two U.S. companies to manufacture our goods, one of which is employee-owned! Our company’s niche is handmade luxury gifts and accessories for babies and young children. So an obstacle for us was to provide superb quality, handmade, luxury goods, that are made in the U.S.A, while still remaining competitive with the many other companies who aren't. My SCORE mentor really helped me with my strategy and approach to this issue! I can now proudly say that we are offering the best of the best products in our market at the most competitive prices! Now, after a long year of improvements and learning experiences, we are set to launch in boutiques, gift shops, and online stores in April 2014.” Website at www.baileyzkids.com
My mentor, Dr. Ramesh Barasia, is amazing! He is extremely knowledgeable and kind, and he really cares about my company’s success! He is a great asset for me and a factor in my success. His friendly, professional, and caring nature really put me at ease and made me feel comfortable coming to him with any business issues or questions. SCORE has truly been a godsend for me, throughout the years!
Score has helped my business tremendously. My mentor advised me on business and marketing approaches and techniques, helped me determine wholesales prices and sales strategies, introduced me to business contacts, and gave me lots of general business advice. Previously, SCORE introduced me to one of Atlanta’s top patent attorneys, who mentored me and helped me write a provisional patent application. That experience was also invaluable, because two of my companies current products are patent pending and I now have the know how to write patent applications and patents myself!